Will Hullinger

Senior Vice President, Wealth Advisor
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Will Hullinger
Will Hullinger
personalized approach

Our intelligent wealth platform maximizes client returns

We empower advisors with the technology, tools, and support they need to deliver clients exceptional performance and more personalized relationships
Client Focus
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areas of Expertise
Tax Strategies
Asset Allocation
Equity Compensation
Retirement Planning
Real Estate Strategies
qualifications
CERTIFIED FINANCIAL PLANNER®
BA in Finance, Anderson University
Locations served
Detroit, MI
Will Hullinger
team
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about
Will Hullinger

Will Hullinger specializes in providing fiduciary advice to individuals, couples, and families navigating major life transitions, equity compensation, retirement planning, and tax optimization. As a CERTIFIED FINANCIAL PLANNER® professional, Will is committed to delivering the highest standard of care and expertise. His mission is to simplify complex financial concepts — investment strategies, retirement accounts, taxes, and estate planning — into clear, actionable strategies aligned with his clients' values and goals.

Will’s career spans nearly two decades in financial services, including serving as a financial controller and compliance liaison at a hedge fund and as chief operating officer for a registered investment advisor serving ultra-high-net-worth families. For the past decade, he has worked directly with clients as a financial advisor. In 2020, driven by a desire to foster deeper client relationships and make a meaningful impact in Detroit, Will founded Verity Wealth Partners: an achievement he considers one of his greatest professional milestones. Verity decided to partner with Farther in 2025 to further enhance its client offerings. 

Will and his wife, Jen, have called Detroit home since 2013, where they reside with their four children. Outside of work, Will enjoys staying active with regular exercise, occasional rounds of golf, and a passion for smoking meat – often paired with a good glass of scotch.

FAQS
What’s the first step to getting started, and what should I expect during our first conversation?

Start by scheduling a discovery call. Think of it as a mutual interview, not a sales pitch. We’ll explore your goals, assets, and financial vision. If we’re the right fit, our Concierge Team seamlessly handles setup and transfers, ensuring a smooth, tax-efficient transition from day one.

As a fiduciary, how are your investment incentives legally aligned with my personal success?

Farther advisors act in your best interest and are fiduciaries. We’ve eliminated commissions to remove conflicts and use a simple, transparent fee structure. Our growth depends directly on your success — we thrive only when your wealth does.

How does your proprietary technology enhance, rather than replace, human investment expertise?

Our technology amplifies — not replaces — human expertise. The platform manages daily precision tasks, freeing your advisor to focus on strategy and nuance. This blend of advanced automation and human insight ensures your wealth benefits from both innovation and personal guidance.

How do I know my information and my wealth are safe on Farther’s platform?

Farther’s platform uses advanced encryption, continuous monitoring, and a proprietary vault architecture engineered for maximum data integrity. Backed by leading global tech investors like Alphabet’s CapitalG, our systems are designed and vetted to keep your wealth safe.

How do you coordinate my entire financial life — from taxes and estate planning to my complex investments — in one place?

Farther acts as your wealth’s central hub. Our unified platform brings all your accounts together, while your dedicated advisor orchestrates your investment, tax, and estate strategies. The result is a seamless, proactive, and fully coordinated approach to managing every part of your financial life.

Page Updated on:
Jan 13, 2026