John Marshall

Senior Vice President, Wealth Advisor
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John Marshall
personalized approach

Our intelligent wealth platform maximizes client returns

We empower advisors with the technology, tools, and support they need to deliver clients exceptional performance and more personalized relationships
about
John Marshall

John is the Founder and President of Crooked Tree Capital Advisors (CTCA). A Chartered Financial Analyst (CFA) and CERTIFIED FINANCIAL PLANNER™ professional, John brings deep expertise and disciplined leadership to every aspect of the firm’s work. He is a member of both the CFA Institute and the CFA Society of West Michigan, as well as the Financial Planning Association (FPA). At CTCA, John oversees the firm’s strategic direction while guiding financial planning development, portfolio management, and client service initiatives.

Before founding CTCA, John built a successful career in corporate and commercial banking across the Southeast and Midwest, where he held key roles in portfolio management, credit underwriting, and leadership. His background in banking provides a strong foundation for the analytical and client-focused approach he brings to wealth management today.

John earned his bachelor’s degree in History from the University of Michigan and an MBA in Finance from Keller Graduate School of Management. A dedicated member of the Petoskey community, he enjoys volunteering and coaching youth sports. John lives in Petoskey with his wife, Joan, and their two sons.

FAQS
What’s the first step to getting started, and what should I expect during our first conversation?

Start by scheduling a discovery call. Think of it as a mutual interview, not a sales pitch. We’ll explore your goals, assets, and financial vision. If we’re the right fit, our Concierge Team seamlessly handles setup and transfers, ensuring a smooth, tax-efficient transition from day one.

As a fiduciary, how are your investment incentives legally aligned with my personal success?

Farther advisors act in your best interest and are fiduciaries. We’ve eliminated commissions to remove conflicts and use a simple, transparent fee structure. Our growth depends directly on your success — we thrive only when your wealth does.

How does your proprietary technology enhance, rather than replace, human investment expertise?

Our technology amplifies — not replaces — human expertise. The platform manages daily precision tasks, freeing your advisor to focus on strategy and nuance. This blend of advanced automation and human insight ensures your wealth benefits from both innovation and personal guidance.

How do I know my information and my wealth are safe on Farther’s platform?

Farther’s platform uses advanced encryption, continuous monitoring, and a proprietary vault architecture engineered for maximum data integrity. Backed by leading global tech investors like Alphabet’s CapitalG, our systems are designed and vetted to keep your wealth safe.

How do you coordinate my entire financial life — from taxes and estate planning to my complex investments — in one place?

Farther acts as your wealth’s central hub. Our unified platform brings all your accounts together, while your dedicated advisor orchestrates your investment, tax, and estate strategies. The result is a seamless, proactive, and fully coordinated approach to managing every part of your financial life.

Page Updated on:
Feb 23, 2026