Tony Price

Senior Vice President, Wealth Advisor
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Tony Price
Tony Price
personalized approach

Our intelligent wealth platform maximizes client returns

We empower advisors with the technology, tools, and support they need to deliver clients exceptional performance and more personalized relationships
Client Focus
Corporate Executives
Corporate Employees
Multi-Generational Families
Pre-Retirees
Widows & Widowers
areas of Expertise
Goal Alignment
Tax Strategies
Asset Allocation
Retirement Planning
qualifications
BA in Economics, University of Minnesota
Accredited Investment Fiduciary® (AIF®)
Locations served
Minneapolis/Saint Paul, MN
Tony Price
team
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about
Tony Price

Tony began his career at Piper Jaffray in 1995 on the equity trading desk. He was appointed Managing Director in 2004 and Head of Equity Trading in 2012 – and continued to trade his own book, while connecting daily with portfolio managers, traders, and analysts from some of the world’s largest mutual funds and hedge funds. Tony also oversaw the risk of the entire trading desk. 

In 2017, Tony left the institutional trading world to specialize in wealth management. His particular areas of focus include retirement planning and portfolio management, building on 22 years on a trading desk and 9 more in wealth management.

Tony is based in Shoreview, Minnesota. When not in the office, you can find him at the baseball field – watching his sons play high school and college baseball.

FAQS
What’s the first step to getting started, and what should I expect during our first conversation?

Start by scheduling a discovery call. Think of it as a mutual interview, not a sales pitch. We’ll explore your goals, assets, and financial vision. If we’re the right fit, our Concierge Team seamlessly handles setup and transfers, ensuring a smooth, tax-efficient transition from day one.

As a fiduciary, how are your investment incentives legally aligned with my personal success?

Farther advisors act in your best interest and are fiduciaries. We’ve eliminated commissions to remove conflicts and use a simple, transparent fee structure. Our growth depends directly on your success — we thrive only when your wealth does.

How does your proprietary technology enhance, rather than replace, human investment expertise?

Our technology amplifies — not replaces — human expertise. The platform manages daily precision tasks, freeing your advisor to focus on strategy and nuance. This blend of advanced automation and human insight ensures your wealth benefits from both innovation and personal guidance.

How do I know my information and my wealth are safe on Farther’s platform?

Farther’s platform uses advanced encryption, continuous monitoring, and a proprietary vault architecture engineered for maximum data integrity. Backed by leading global tech investors like Alphabet’s CapitalG, our systems are designed and vetted to keep your wealth safe.

How do you coordinate my entire financial life — from taxes and estate planning to my complex investments — in one place?

Farther acts as your wealth’s central hub. Our unified platform brings all your accounts together, while your dedicated advisor orchestrates your investment, tax, and estate strategies. The result is a seamless, proactive, and fully coordinated approach to managing every part of your financial life.

Page Updated on:
Jan 20, 2026