Verity Wealth Partners
Personalized Guidance. High-Tech Precision. Human Insight.
Personalized Guidance.
High-Tech Precision.
Human Insight.
Supported by deep expertise and innovative technology, we help clients build lasting wealth and a meaningful life. Through tailored strategies, disciplined investment management, and insights rooted in market research and economic trends, we’ll build a financial roadmap that helps you thrive in every stage of life.
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Areas of Expertise
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Dynamic Financial Planning
We transform complexity into clarity, crafting dynamic financial strategies tailored to your goals and evolving with you through every stage of life.
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Equity Compensation
We provide tailored guidance on company stock, the vesting process, and the tax implications of diversification.
Retirement Planning
We strategically convert your life’s savings into a reliable and sustainable income stream.
Tax Strategies
We leverage the most effective strategies to minimize your tax burden.
Areas of Expertise
Dynamic Financial Planning
We transform complexity into clarity, crafting dynamic financial strategies tailored to your goals and evolving with you through every stage of life.
Equity Compensation
We provide tailored guidance on company stock, the vesting process, and the tax implications of diversification.
Tax Strategies
We leverage the most effective strategies to minimize your tax burden.
Retirement Planning
We strategically convert your life’s savings into a reliable and sustainable income stream.
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A team of trusted advisors: Committed to excellence and integrity
WHAT YOU GET:
TRANSPARENT PRICING
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Customized Financial Plan
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Fiduciary Financial Advisor
WE WILL NEVER:
Charge Hidden Fees
Recommend Cookie-Cutter Strategies
Hide Conflicts of Interest
Guiding Investment Principles
1. Stay Flexible, Not Predictive.
No one can predict the future — but we can plan for it.
Rather than guess what’s next, we build portfolios that can adjust as conditions change. By staying flexible, we help you stay on track — no matter what the market throws your way.
2. Real Risk Is Losing Money for Good
Volatility is normal. What matters is protecting your wealth.
We focus on keeping your money safe over the long run — not reacting to short-term swings. Our process helps avoid big mistakes by preparing for different market scenarios and risks.
3. Smart Diversification Wins
Holding more investments isn’t the goal — holding the right mix is
We build portfolios with a thoughtful balance of investments that behave differently in different environments. It’s not about being in everything — it’s about owning the right things at the right time.
4. Cycles Matter
Where we are in the market cycle helps us decide how much risk to take.
We don’t just look at what to invest in — we also consider the bigger picture. By paying attention to market cycles, valuations, and investor behavior, we aim to position you wisely for long-term success.
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Case Studies
OUR FEES
Our Fees vs. Industry Averages
We believe in transparent, fair pricing. Below is our advisory fee schedule compared with published industry averages for wealth management fees, as reported by SmartAsset (2024) and Kitces Research (2024).
Assets Under Management
Typical Industry Fee
Our Fee
$0 – $1,000,000
~1.25% – 1.50%
1.00%
$1,000,000 – $2,500,000
~1.00%
0.80%
$2,500,000 – $5,000,000
~0.75% – 1.00%
0.60%
$5,000,000 – $25,000,000
~0.50% – 0.75%
0.50%
$25,000,000 – $50,000,000
~0.25% – 0.50%
0.35%
Over $50,000,000
Often flat or negotiable
0.10%
Sources: SmartAsset 2024; Kitces Research 2024; NerdWallet 2024. Fees shown are typical ranges reported in industry surveys. Individual advisor fees vary. Our full advisory fee schedule is disclosed in our Form ADV Part 2A, available upon request.
Our Team
Will Hullinger
Senior Vice President, Wealth Advisor
Will Hullinger specializes in providing fiduciary advice to individuals, couples, and families navigating major life transitions, equity compensation, retirement planning, and tax optimization. As a CERTIFIED FINANCIAL PLANNER® professional, Will is committed to delivering the highest standard of care and expertise. His mission is to simplify complex financial concepts — investment strategies, retirement accounts, taxes, and estate planning — into clear, actionable strategies aligned with his clients' values and goals.
Will’s career spans nearly two decades in financial services, including serving as a financial controller and compliance liaison at a hedge fund and as chief operating officer for a registered investment advisor serving ultra-high-net-worth families. For the past decade, he has worked directly with clients as a financial advisor. In 2020, driven by a desire to foster deeper client relationships and make a meaningful impact in Detroit, Will founded Verity Wealth Partners: an achievement he considers one of his greatest professional milestones. Verity decided to partner with Farther in 2025 to further enhance its client offerings.
Will and his wife, Jen, have called Detroit home since 2013, where they reside with their four children. Outside of work, Will enjoys staying active with regular exercise, occasional rounds of golf, and a passion for smoking meat – often paired with a good glass of scotch.
Geri Gaskell
Relationship Manager
Geri takes a deeply personal approach to client relationships — emphasizing clear communication, genuine connection, and trusted support. With over a decade of experience in financial services, Geri ensures clients feel known, supported, and cared for throughout their financial journey. Building and maintaining meaningful relationships is one of Geri’s greatest joys: making each day in her role a privilege.
Geri began working at a local credit union at the age of 14, later earning her undergraduate degree from Alma College, where she was a three-sport athlete. A diverse career spanning financial services, research, health care, and coaching has shaped Geri’s well-rounded approach to client relationships. Prior to joining Verity, she supported multiple advisors at a Detroit-based wealth management firm.
Geri is a native of northern Michigan and now enjoys the energy of Metro Detroit. She is passionate about giving back through local volunteering, board service, and international outreach, including leading medical missions to South Africa. Geri also enjoys traveling with family and friends and staying active with Pilates, cycling, boating, and hiking.
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*This chart is solely for informational purposes and should be considered only as a hypothetical situation. Investing in securities involves potential risks, including loss.
A sophisticated wealth platform that makes your life simpler
Our proprietary platform includes everything you need to easily, confidently manage your wealth — and nothing you don’t.
- See your wealth in actionGet a holistic view of your finances, all in one place.
- Effortless to controlA simple dashboard allows you to make changes to your portfolio directly.
- Save time and hassleGet the answers you’re looking for at the click of a button.
The security of your assets is our top priority
Investments insured by SIPC up to $500K for each account
Your data is encrypted when stored and on the move
Your money is backed by trusted custodians, including Pershing, Apex, Schwab, and Fidelity
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