Verity Wealth Partners

An innovative and experienced wealth management team dedicated to empowering you by delivering personalized financial strategies.

Will Hullinger

Senior Vice President, Wealth Advisor

Schedule an Appointment
Verity Wealth Partners logo

Our Personalized Approach

Supported by deep expertise and innovative technology, we help you build lasting wealth and a meaningful life.

Areas Of Expertise

Dynamic Financial Planning|Equity Compensation|Tax Strategies|Retirement Planning

Locations Served

Based in Michigan|Serving Clients Nationwide

About Us

Personalized guidance. High-tech precision. Human insight.
Through tailored strategies and disciplined management, we create a financial roadmap that helps you thrive in every stage of life.

Where we excel:

Dynamic financial planning
We transform complexity into clarity, crafting dynamic financial strategies tailored to your goals and evolving with you through every stage of life.

Equity compensation
We provide tailored guidance on company stock, vesting, and the tax implications of diversification.

Tax strategies
We leverage effective strategies to minimize your tax burden.

Retirement planning
We strategically convert your life savings into a reliable and sustainable income stream.

Our Guiding Principles

Stay flexible, not predictive

No one can predict the future — but we can plan for it. Rather than guess what’s next, we build portfolios that can adjust as conditions change while helping you stay on track.

Real risk is losing money for good

Volatility is normal. What matters is protecting your wealth. We focus on keeping your money safe over the long run and preparing for different market scenarios and risks.

Smart diversification wins

Holding more investments isn’t the goal — holding the right mix is. We build portfolios with a balanced selection of investments — it’s not about holding everything. It’s about owning the right assets at the right time.

Cycles matter

Where we are in the market cycle helps us decide how much risk to take. We not only consider what to invest in but also monitor market cycles and valuations, aiming to position you wisely for long-term success.

Verity Wealth Partners

Grow throughout your financial life

Farther meets you where you are in your wealth-building journey. Whether preparing for retirement, managing equity, or navigating estate planning complexities, our Intelligent Wealth Platform empowers seasoned advisors to guide every aspect of your financial life with precision.

Financial Planning

Financial planning isn't about a finish line — it's about making the right decisions along the way. Farther's advanced tools model trade-offs across spending, saving, and investing, so your financial strategy supports the life you want now and in the future.

Financial Planning

Your all-in-one financial ecosystem

Our Intelligent Wealth Platform is protected by the highest levels of data security and compliance, and built to overcome the pain points of legacy wealth management — empowering advisors to focus on their role as your strategic guide to greater wealth.

Deep Integration With

Pershing, Apex, Schwab, Fidelity, and 90+ additional custodians

Complete Financial Operation System

AWS Security & Privacy and Plaid Connectivity

Banking
Performance Dashboards
Insurance
Financial Goals
Properties
Wealth Team
Documents
Investments
  • Effortless control+

    Navigate with ease through a simplified dashboard that empowers you to take command of every financial decision.

  • Streamlined collaboration+

    Share specific financial data with your CPA, attorney, and family members — promoting transparent and collaborative wealth management.

  • Centralized document hub+

    Store every financial document in one organized, secure, and easily accessible location.

  • Cash management+

    Our intelligent system continuously monitors your bank accounts — maintaining your liquidity, while ensuring excess cash is efficiently invested and working to increase your wealth.

  • Save time and hassle+

    Find answers and perform financial tasks swiftly with just a few clicks, from anywhere, at any time.

  • Investments tailored to you+

    With modular investment options from Farther Asset Management and exclusive partners, you and your advisor can personalize your portfolio for your needs.

Our team, focused on your results

Will Hullinger, CFP®

Principal, Wealth Advisor

Contact Me
Geri Gaskell

Geri Gaskell

Relationship Manager

Contact Me
Caroline Zortman

Caroline Zortman

Client Experience Associate

Contact Me

A higher standard of wealth advice

We understand that advisor relationships can sometimes fall short of expectations. Our approach transforms common pain points into proactive solutions, delivering a seamless, elevated client experience.

  • Clear, consistent communication
  • Tax-intelligent portfolio design
  • Disciplined, long-term investing
  • Proactive estate planning
  • Regular insights and clarity

Connect with Verity Wealth Partners

Schedule an Appointment